Some along the line, we confused going to work with building a fort” (p.116), where we have everything we need within our walls, the outside is dangerous, the king rules, we each have a defined role, and the goal is to beat the enemy.

The Web, in the form of a corporate intranet, puts everyone in touch with every piece of information and with everyone else inside the organization and beyond... Conversations subvert hierarchy. Hyperlinks subvert hierarchy. Being a human being among others subverts hierarchy (p. 121).

If someone wants to share some information, they can turn their computer into a Web server. It's free, and it's getting easier every day. The intranet revolution is bottom-up... If a company doesn't recognize this, the top-down intranet it puts in can breed the type of cynicism that results in ugly bathroom graffiti and mysterious golfing cart accidents (p.122).